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Commuters invited to take a lie-in on the way to work

April 20
10:20 2012

Commuters were invited to enjoy a lie-in yesterday morning in a bed placed inside Newcastle train station, as Jurys Inn launches its national advertising campaign.

The hotel group offered the experience to travellers who had an early start to reach their business meeting or conference in the city and may have missed out on some sleep.  A recent survey carried out by Jurys Inn found one in three people said they would stay overnight before a meeting to ensure they are there in time and refreshed for the day ahead.

The Jurys Inn survey also found that business trips are being seen as the new mini-break – the ‘Bizcation’. Thirty-five per cent of business travellers surveyed said they see overnight business trips as a break, with a quarter stating that an overnight hotel stay prior to a business meeting is proof they are valued by their employer.

Suzanne Cannon, group marketing manager for Jurys Inn said: “I’m sure we would all like to stay in bed a little longer in the mornings and our aim today is to show commuters how staying in our city centre hotels gives you the opportunity to enjoy that lie-in before a city-centre meeting.”

 

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Naida Ally

Naida Ally

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