Advice
Are we really selling ‘food and beverage’ or something else?
Peter Hancock – Chief Executive, Pride of Britain Hotels
You have probably studied enough websites, brochures and advertisements to have noticed that most hoteliers and restaurateurs place great emphasis on the food they create and the comfortable accommodation they provide. It seems a sensible approach, given the dominance of these two factors in distinguishing the good from the bad in a very crowded marketplace.
Yet I am not so sure our customers see it that way.
You'll need to
subscribe to unlock this content. Already subscribed? Login?