TripAdvisor has launched Sponsored Placements, an advertising scheme that enables accommodation businesses to increase their properties’ visibility and drive booking referrals.
Business owners set up a campaign where ads are automatically targeted to people searching for relevant accommodation options in the area.
Verdon-Roe, vice president B2B product and marketing, said: “Given the influential role TripAdvisor plays in the ‘Inspiration, Shopping and Decision’ phases of a traveller’s planning and booking experience, we decided to build a product to help accommodation business owners reach potential guests at this critical stage of the path to purchase journey.”
