TripAdvisor launches Sponsored Placements feature

The launch follows a three-month beta period in which around 10,000 accommodation owners tested the scheme

TripAdvisor has launched Sponsored Placements, an advertising scheme that enables accommodation businesses to increase their properties’ visibility and drive booking referrals.  

Business owners set up a campaign where ads are automatically targeted to people searching for relevant accommodation options in the area.

Verdon-Roe, vice president B2B product and marketing, said: “Given the influential role TripAdvisor plays in the ‘Inspiration, Shopping and Decision’ phases of a traveller’s planning and booking experience, we decided to build a product to help accommodation business owners reach potential guests at this critical stage of the path to purchase journey.”

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