Tourism

69% of Brits to staycay this summer bringing £40bn to economy

This year is set to be the strongest year for holidaying at home, according to new research out today by Travelodge with 69% of Britons set to take their annual summer holiday in the UK.

The research shows this year will see a 12% increase on the number of people planning to holiday in the UK compared with 2018, with the average holiday being eight days.

Travelodge also found British holidaymakers are spending a little extra on their summer break with the average spend totalling £874. This is the highest spend since Travelodge started its annual holiday index in 2011 when the average spend was £399.28. Collectively Britons will boost the UK economy by £40bn by holidaying on British shores this summer.

The annual Travelodge holiday index which surveys 1,500 British adults on their summer holiday plans reveals, this year, 58% of adults have opted to holiday at home due to Brexit uncertainties and are showing their solidarity by supporting UK tourism and their economy.

The report also revealed a growing trend in more Britons seeking value from their holiday time. In 2019, 45% of British holidaymakers are taking a three location Summercation. This includes a beach, rural and city stopover as part of their eight day holiday.

A trip to the seaside was found to be the most popular destination with 45% of Britons flocking to the coast this summer. For the fifth consecutive year Cornwall keeps its crown as the nation’s top holiday destination. In second place is Blackpool rising up the ranks from 15th position in 2018. Devon has slipped down to third position after previously holding the number two slot for several years.

UK city breaks are the second most popular type of holidays for 29% of the public with London taking the number one spot, followed by Bath at number two and Birmingham at number three.

The British countryside was the third most popular type of summer Staycation break as almost a quarter (24%) of adults taking a rural break this summer with The Lake District, North Wales, and the Cotswolds found as key destinations.

Shakila Ahmed, Travelodge spokeswoman said: “Our annual holiday index reveals that we have become a mighty Staycation Nation and are doing our bit for the economy. With over 560 hotels across the length and breadth of the UK, we are also seeing a growing trend in Britons taking multi-location holidays and more short breaks.

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