W London unveils new room designs

W London – Leicester Square has unveiled a multi-million-pound transformation of all 192 guest rooms and suites. W London partnered with fashion artist, Jack Irving, to create a one-of-a-kind ‘techorative’ pillow, along with a range of immersive in-room experiences. It is also the first hotel in the UK to embrace the full DigiValet technology – one of the most advanced tablet-based systems in the industry which allows each guest to be in control of their stay right from check- in. Each of the property’s 192 rooms, including 28 suites, have had a “bold makeover” designed by Concrete architects, fitted by Krause Design. The rooms have benefitted from structural upgrades along with new feature walls, refreshed furniture and lighting. The renovation completes the hotel’s full transformation, following the redesign of the hotel’s bar and lounge, The Perception at W London, in 2017 and makeover of the hotel’s oasis, the AWAY Spa, in 2018. Martijn Mulder, GM of W London – Leicester Square, said: “Over the years, our guests have made it clear that they want innovation, as well as both fashion and function, from their hotel room. The new room design is just that- substance, as well as that inimitable W style. “We offer the latest tech available today in the hospitality industry for guests to easily control and personalise their stay, from mood lighting to music, in-room dining and entertainment.” Jenni Benzaquen, VP of Luxury Brands – Europe, Marriott International, added: “W Hotels has consistently been at the forefront of innovation – reinventing and rewriting the rules of hospitality wherever the W sign lands. “The transformation of W London – Leicester Square merges the latest technologies in hospitality and the music industry with boundary- breaking design, offering our guests the ultimate experience in-room, in our newly renovated public spaces, as well as connecting them with what’s new/next in this dynamic city.”