Whitbread, Premier Inn\u2019s parent company, working with development partner Moorgarth Group, has secured a new 101-bedroom Premier Inn hotel and Bar + Block Steakhouse restaurant on Hosier Street in Reading town centre.\r\n\r\nThe new hotel is part of the proposed redevelopment of the southern section of the Broad Street Shopping Mall in Reading town centre.\r\n\r\nThe new acquisition comes in the wake of a flurry of new Premier Inn openings in the area. In Winnersh, to the south east of the town, a new 102-bedroom Premier Inn and Bar + Block Steakhouse restaurant is set to open on 16 August, with a new 95- bedroom Premier Inn and Thyme restaurant is due to begin trading in Wokingham this autumn.\r\n\r\nStuart Rose, acquisition manager, North East, Midlands, East and Northern Ireland at Premier Inn, said: \u201cSecuring Hosier Street for a new Premier Inn is very exciting for the business. This deal, along with the two new sites which will begin welcoming customers by the autumn, reflects the strong demand for Premier Inn bedrooms from our customers, who want to stay in and around Reading for business or leisure trips throughout the year.\r\n\r\n\u201cReading is an important commercial centre in the Thames Valley and south of England, and this is only set to increase with the arrival of Crossrail providing a direct link into central London from its terminus at Reading Station. With direct connections to other UK cities, such as Bristol, Birmingham, Manchester and Newcastle, Reading is becoming a major transport hub and we\u2019re proud to be investing in the city\u2019s continued growth.\u201d\r\n\r\nPlanning consent for the Hosier Street Premier Inn was secured from Reading Borough Council in July. Between 70 and 80 new team members are expected to work at the new Premier Inn and Bar + Block Steakhouse on opening, taking the number of Whitbread employees working in the Reading area to more than 250 once the Premier Inn hotels at Winnersh and Wokingham open for business.\r\n\r\nGary Lewis, managing director of Moorgarth Limited, added: \u201cPremier Inn and Bar + Block are two exciting brands that will significantly boost our leisure offer and broaden the range of occupiers at Broad Street Mall. They will enhance Hosier Street and provide a fillip to the town."