Bespoke Hotels appoints Thomas Greenall as CEO

Independent UK hotel group, Bespoke Hotels, has announced the promotion of Thomas Greenall to the position of chief executive officer, effective 1 July 2020.

Greenall has worked with the company for almost nine years, most recently as commercial director.

The hotel group said he has been a ”key member” of the executive team, driving the business forward during a period in which the business has “expanded by every metric”.

Haydn Fentum, co-founder of Bespoke Hotels and incoming chairman, said: “It’s a pleasure to witness the blossoming of fine young talent. Thomas represents the future of our business and after twenty years at the helm Robin and I are delighted to pass on the baton.

“It’s absolutely the right time for someone with the vision and energy that Thomas has demonstrated, to ensure the group continues to live up to the name – Bespoke solutions will be more important than ever as we emerge from the Covid-19 crisis into a much-changed world.”

Greenall said: “Although my appointment could not have come at a more turbulent time, we see significant opportunities for Bespoke Hotels. We have a longstanding management team with a vast range of experience, flexible commercial structures and an eclectic portfolio.

“All of this puts us in a good position to adapt to the rapidly-changing hospitality landscape. Against this backdrop, I’m delighted to be given the chance to develop the business. I can assure all of our stakeholders that I’m fully focused on building on our success to date and using these foundations to build an even stronger business moving forward.”