Radisson Hotel Group launches new brand amid new signings

Radisson Hotel Group has announced the launch of a new brand, Radisson Individuals, a conversion brand that offers independent hotels and local, regional chains the opportunity to be part of the group’s global platform. The hotel group said that these independent sites could benefit from the group’s “international awareness and experience, with the freedom to maintain their own uniqueness and identity”. Radisson Individuals hotels will reportedly be selected for their “own characteristics and personalities”, and will deliver Radisson Hotel Group’s “high standards of quality...combined with the local flavors and personality of the member hotels”. In addition, the group said that Radisson Individuals sites will benefit from well integrated IT and revenue platforms, as well as comprehensive operational systems to deliver high GOP margins. Before joining the new brand, hotels must undertake a compliance assessment focusing on four key parameters: SGS health and safety compliance, Online Index evaluated through their GRI, compliance with Fire & Life Safety and the ability to connect to the group’s main operating systems. New members will also receive training on the group’s ‘Yes I Can!’ service philosophy and will have above 80% GRI score in a bid to ensure high guest service quality standards. Federico J. González, CEO, Radisson Hotel Group said: “The launch of Radisson Individuals marks another milestone in our ambitious five-year transformation plan to be recognized as one of the top three hotel brands in the world and the brand of choice for owners, guests, and talent. “Joining Radisson Individuals is an ideal first step for individual hotels with strong service scores who wish to remain independent or may be considering transitioning to one of our successful core brands, as well as a strong proposition for local, regional hotel brands seeking to explore additional distribution channels and/or co-branding options.” A number of hotels have already joined Radisson Individuals in the UK, with additional properties in advanced discussions in Italy, Germany, Russia and beyond. Elie Younes, executive vice president and chief development officer, Radisson Hotel Group, said: “Radisson Individuals offer owners the necessary flexibility to shape their future and ensure their success by joining Radisson Hotel Group. “It is a unique approach where each affiliated hotel measures success and standards based on the online scoring from guests. In simple terms, it is a brand for hotels with a proven record of happy guests.” In addition, Radisson Hotel Group has signed ten new hotels across EMEA in Q3 2020 in the UK, Italy, Ukraine, Germany, Egypt, and Nigeria. The new signings build on the 15 hotel signings which were announced in Q2 2020, and form part of its “ambitious” five-year development plan. New signings include Radisson Individuals sites, Henrietta House, Bath (opening 2020), and River House Hotel, Inverness (opening 2021). The Radisson Blu Hotel in Sheffield is also set to open in 2023.