Hotel Brands

Worldhotels acquired by Associated Luxury Hotels

Associated Luxury Hotels has significantly expanded its global footprint with the acquisition of Frankfurt, Germany-based Worldhotels.

The acquisition adds to Associated Luxury Hotels’ growing portfolio of Global Sales Organization (GSO) and hospitality services providers – the company already owns and operates Associated Luxury Hotels International (ALHI).

Worldhotels is a global group consisting primarily of independent upper-upscale and luxury-level hotels and resorts and independent hotel brands. Its primary focus is on the transient travel sectors, meetings and loyalty solutions.

Associated Luxury Hotels and ALHI are headquartered in Orlando, Florida, USA, and Worldhotels will remain headquartered and based in Frankfurt, Germany. As private operating companies, the terms of the acquisition have not been disclosed.

Associated Luxury Hotels chairman, David Gabri, said the company will operate ALHI and Worldhotels as separate divisions, initially keeping the memberships and operations of each organisation separate.

“Bringing together these two highly respected and established companies enables us to better serve the evolving needs of our member hotels, resorts and emerging brands, plus their management and ownership groups,” said Gabri. “I believe the members will appreciate our hotel-centric, hotel-experienced approach in supporting their properties.

“Additionally, this combination will eventually greatly benefit the broad base of customers we serve in the meetings, convention and incentive, as well as the business travel and leisure travel sectors.”

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Michael Northcott

Michael is the editor of Hotel Owner magazine. He draws from experience at a wide range of B2B magazines, including Management Today, Legal Business, Retail Week and Jewellery Focus. Feel free to drop him a line with any stories or feature ideas.

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