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Artificial Intelligence

Stay updated on the role of artificial intelligence in transforming the UK hotel industry. Our coverage highlights AI applications in guest experience, revenue management, operational efficiency, and personalised marketing. Hoteliers, general managers, and hotel executives can gain valuable insights into how AI-driven technologies are shaping the future of hospitality.

  • Jun- 2025 -
    13 June
    Hotel BrandsBWH Hotels GB launches new website to reduce reliance on OTAs

    BWH Hotels GB launches new website to reduce reliance on OTAs

    BWH Hotels GB has overhauled its digital platform in a move aimed at boosting direct bookings and reducing reliance on online travel agencies (OTAs) across its network of more than 230 independent UK hotels. The newly launched website, which features faster load times and a simplified booking process, forms part…

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  • May- 2025 -
    21 May
    PeopleA&O Hostels reappoints Thomas Hertkorn as head of online marketing

    A&O Hostels reappoints Thomas Hertkorn as head of online marketing

    Hostel chain A&O Hostels has announced the reappointment of Thomas Hertkorn as head of online marketing.  Hertkorn will be returning to A&O Hostels after five years and will be responsible for the digital marketing strategy of the hostel group. Hertkorn started his career at the Berlin digital agency Peak Ace…

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  • Apr- 2025 -
    8 April
    FeaturesThe future of AI in UK hotels

    The future of AI in UK hotels

    The hospitality industry is in the midst of a transformative shift driven by artificial intelligence (AI). As technology continues to evolve, AI is becoming increasingly integral to operations across hotels of all sizes. From streamlining content management to improving the guest journey, AI is enhancing both the efficiency of hotel…

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  • Feb- 2025 -
    27 February
    ColumnsThe future of venue payments: Trends and technologies you need to know

    The future of venue payments: Trends and technologies you need to know

    The landscape of payments is undergoing significant transformations driven by technology  and changing consumer behaviours – and the hospitality industry is no exception. The more  adaptive your venue can be regarding payments, the more likely you are to attract tech savvy guests, reduce transaction friction, and open new revenue streams. …

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  • Jan- 2025 -
    8 January
    HotelsUK hotel sector welcomes occupancy boost in November

    UK hotel sector welcomes occupancy boost in November

    UK hotel occupancy levels saw a year-on-year boost in November, driven by the start of the Christmas party season, occupancy of UK hotels was up from 76.6% to 79.1%. According to the RSM Hotels Tracker, London also saw an occupancy increase from 79.6% to 82.8% in the same period.  The…

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  • Dec- 2024 -
    9 December
    Advice
    Mark Lewis, CEO of HotelREZ, on hospitality and relationships

    Mark Lewis, CEO of HotelREZ, on hospitality and relationships

    Mark Lewis, CEO and founder of HotelREZ Hotels & Resorts, exemplifies what it means to blend technology and personal relationships in the hospitality industry. From his humble beginnings in the travel sector to leading a globally recognized hotel distribution company, his career is a testament to hard work, vision, and…

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  • Oct- 2024 -
    30 October
    Columns
    HotelPlanner CEO:  Boosting bookings and understanding guests with AI

    HotelPlanner CEO: Boosting bookings and understanding guests with AI

    Tim Hentschel’s career path is nothing short of transformative. From humble beginnings in the hotel and restaurant industry to becoming the co-founder and CEO of HotelPlanner, Hentschel has always had his eyes on innovation. Reflecting on his early career, he recalls working for major players like Best Western and Hilton…

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  • Jul- 2024 -
    17 July
    Latest NewsStarmer vows to ‘make work pay’ in King’s Speech

    Starmer vows to ‘make work pay’ in King’s Speech

    The new Labour government has outlined its main goals for the new parliament as part of the King’s Speech today (17 July) with a central focus of “ improving living standards for working people through economic growth”.  Key points outlined in the speech, read by the King but written by…

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  • May- 2024 -
    8 May
    FeaturesOnline advertising: the best way to get users booking on your official website thanks to Blastness

    Online advertising: the best way to get users booking on your official website thanks to Blastness

    During the current era, the search for information and accommodation bookings predominantly occurs online. Sponsored advertisements significantly dominate the Search Engine Results Pages (SERPs), occupying approximately 60% of desktop space and up to 100% on mobile devices. To maintain competitiveness in the contemporary hospitality sector, it is not merely advisable to invest in…

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  • Apr- 2024 -
    15 April
    FeaturesHow can hoteliers effectively get rid of pests

    How can hoteliers effectively get rid of pests

    Bedbug infestations have soared by 278% in UK hotels in the past two years according to Spotta, an insect monitoring company. Additionally, Booking.com revealed that there were 1,319 complaints of bedbugs in hotels in the UK in 2023, compared with 826 in 2022 and 457 in 2021. As a result,…

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