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Crest Hotels

Coverage of Crest Hotels, a UK hotel management and investment company operating a diverse portfolio across economy and midscale segments. Reporting includes updates on acquisitions, refurbishments, leadership changes, and operational performance. Also explores Crest Hotels’ strategic focus on regional markets and partnerships with major hotel brands.

  • Jun- 2025 -
    2 June
    HotelsThe Imperial Hotel in Tenby reopens following major refurb

    The Imperial Hotel in Tenby reopens following major refurb

    The Imperial Hotel in Tenby has reopened its doors following a major refurbishment by Crest Hotels Group.The Grade II-listed hotel has unveiled its redesigned rooms, many with views of South Beach, as well as a new dining experience and lounge with views of the bay. Since acquiring the hotel in…

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  • May- 2024 -
    17 May
    HotelsThe Imperial Hotel sold to Crest Hotels

    The Imperial Hotel sold to Crest Hotels

    The Imperial Hotel, formerly of the Coast and Country Collection, has been sold to Crest Hotels for an undisclosed price.  The Pembrokeshire hotel is situated in a prominent position on Tenby’s Victorian seafront, and was originally constructed in 1835 as a row of terraced houses.  The 19th Century Victorian hotel…

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  • 7 May
    HotelsFeathers Hotel secures AA Rosette

    Feathers Hotel secures AA Rosette

    The Feathers Hotel in Ludlow, Shropshire, has been recognised for its culinary offering and rewarded with a AA Rosette. Under the leadership of new head chef, Darren Shaw, the hotel’s Plume@Feathers restaurant has been “making great strides to move forwards” from the struggles the hotel faced since re-opening after lockdown…

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  • Jun- 2023 -
    12 June
    Hotel BrandsPark House Hotel Shifnal unveils £250k refurbishment

    Park House Hotel Shifnal unveils £250k refurbishment

    The Crest Hotels Group has completed a further £250k refurbishment programme at its Shropshire-based hotel, The Park House Hotel. The Park House Hotel Shifnal was originally bought by the Crest Hotels Group in 2021 and has already benefited from a £200,000 investment last year to improve the back of house…

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  • Jan- 2023 -
    17 January
    HotelsMerseyside hotel relaunches with new name following £250k refurb

    Merseyside hotel relaunches with new name following £250k refurb

    The Crest Hotels Group has completed a £250,000 refurbishment programme at its Merseyside hotel which it is also re-launching with a new name. The former Holiday Inn Express Liverpool Knowsley is now operating independently as the Knowsley Inn and Lounge. Having already invested £1m in 2019 into the 86 bedrooms…

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  • Dec- 2022 -
    7 December
    HotelsAvisford Park sold to Crest Hotels off £9m guide price 

    Avisford Park sold to Crest Hotels off £9m guide price 

    Avisford Park has been acquired by Crest Hotels, a privately owned and managed hotel group, after it was brought to market off a guide price of £8.95m.  The hotel occupies a site measuring approximately 60 acres and features 140 en-suite bedrooms, 15 meeting/function rooms, a bar, restaurant and 270 car…

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  • Nov- 2022 -
    15 November
    Hotel BrandsCrest Hotels acquires The Metropole Hotel and Spa in Wales

    Crest Hotels acquires The Metropole Hotel and Spa in Wales

    Crest Hotels has announced its acquisition of the independently-owned Metropole Hotel and Spa in the spa town of Llandrindod Wells in Powys, Wales.  It is reported that the property has been “highly” successful and has been operated by the same family since 1897. More recently, it had been under the…

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  • Dec- 2021 -
    8 December
    HotelsCrest Hotels acquires Park House Hotel

    Crest Hotels acquires Park House Hotel

    The Park House Hotel in Shifnal, Shropshire has been sold to Crest Hotels following a freehold interest. The 54 bedroom full service hotel is a Grade II listed building which comprises a restaurant, five conference and meeting rooms, the largest of which has a capacity of up to 222, and…

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  • Sep- 2021 -
    17 September
    HotelsCrest Hotels acquires the Tiverton Hotel for £2.95m

    Crest Hotels acquires the Tiverton Hotel for £2.95m

    Devon’s Tiverton Hotel has been sold off a guide price of £2.95m to the privately owned and managed hotel group, Crest Hotels. The property’s takeover was completed within two weeks of coming to market, following its previous continuous ownership of Rhys Roberts and Claire Heaven-Roberts since 1997. Constructed in 1971,…

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  • Dec- 2019 -
    9 December
    HotelsThe Feathers Hotel reopens following a £2m investment

    The Feathers Hotel reopens following a £2m investment

    The Feathers Hotel in Ludlow has reopened its doors following a £2m investment. The hotel, which is run by group Crest Hotels closed last summer and now is a Grade I listed building following a bar, lounge, tearoom and restaurant being opened at the hotel in the last six months.…

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