EMEA
EMEA refers to the Europe, Middle East and Africa region, a key area of strategic importance for many international hotel groups operating in or expanding from the UK. Our coverage includes updates on EMEA-wide hotel development pipelines, brand rollouts, performance trends, cross-border investment activity, and strategic appointments that impact UK-based hoteliers with interests or partnerships in the region. We also report on how broader EMEA market dynamics, such as travel demand shifts and regulatory changes, influence the UK hotel business landscape.
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Jun- 2025 -19 JuneFeatures
How ‘slow tourism’ could boost hospitality in Ireland
At the start of the new year Tourism Ireland decided that June should be known as ‘Slow Tourism Month’. With the hopes of making June and slow tourism synonymous for years to come, the entire nation is promoting lingering and exploring instead of racing between landmarks for its 70 million…
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17 JuneHotel Brands
Marriott International signs three hotels in Edinburgh
Marriott International has announced a major expansion in Edinburgh through a three-hotel signing with the Chris Stewart Group, an Edinburgh-based property developer and hotel operator. The agreement will see two existing properties rebranded under two of Marriott’s Collection Brands, while a third hotel is currently under development. The Edinburgh Grand…
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May- 2025 -30 MayPeople
Aimbridge EMEA unveils key commercial leadership team appointment
Hotel management company, Aimbridge Hospitality EMEA, has announced the appointment of Kym Kapadia as its new senior vice president commercial. Aimbridge said Kapadia brings “substantial commercial experience” to the role, having worked across a variety of hospitality operator types spanning owner-managed, asset and third-party management. Previously, she spent 10 years…
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23 MayLatest News
Wifirst and Louvre Hotels Group expand partnership across Europe
Louvre Hotels Group is strengthening its strategic alliance with Wifirst, reaffirming its commitment to digital innovation across its hospitality portfolio. This next phase of the partnership extends to 14 additional hotels across Italy, the Netherlands, and Germany The newly signed hotels will benefit from Wifirst’s WiFi as a Service model,…
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1 MayHotel Brands
Splendid Hospitality Group announces three senior hires
Splendid Hospitality Group (SHG) has announced three senior hires across its people, procurement and finance teams. Emma Yearwood has joined the business as group people director; Austen Bushrod has been appointed director of procurement and Jon Newton has been named central finance director. Yearwood brings a wealth of expertise to…
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Apr- 2025 -14 AprilFeatures
Full but failing: the quiet crisis in boutique hotels
Andy Murray’s Cromlix Hotel is beautiful. Award-winning, fully booked, and sitting on 34 acres of private grounds in the Scottish countryside. It was crowned AA Hotel of the Year Scotland 2024. It has a Michelin Key. Guests write glowing reviews. And yet, it’s losing money. In the year to March…
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3 AprilNews-In-Brief
Today’s news in brief – 3/4/25
The Vine Hotel in Skegness, dating back to 1770 and considered the oldest property in the area, is on the market for £1.7m. This historic hotel, with 25 ensuite bedrooms, a restaurant, two bars, and event spaces, sits on 3 acres of land. It also has planning permission for an…
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3 AprilHotel Brands
Aimbridge EMEA welcomes nine new signings during Q1
Aimbridge Hospitality EMEA has revealed it welcomed nine new properties and more than 1,000 guestrooms to its portfolio since the turn of the year. With a combined 1,348 guestrooms between them, the properties include six hotels owned by Danish real estate group ProArk alongside Hilton Garden Inn Birmingham Airport and…
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2 AprilHotel Brands
Radisson to add over 37,000 rooms to European portfolio
Radisson Hotel Group has successfully reopened a number of European hotels so far this year, as it plans to add over 37,000 rooms to its portfolio through signings to drive tourism across EMEA. The year began with the opening of the Radisson Collection Hotel in Berlin and was described “the…
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1 AprilHotel Brands
Marriott to double Four Points Flex by Sheraton sites in Europe by 2026
Marriott has announced plans to double the portfolio of its affordable midscale brand – Four Points Flex by Sheraton – across Europe by the end of 2026. With plans to reach over 50 open properties in the region within the next two years, Four Points Flex by Sheraton currently represents…
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