Experience Economy
The experience economy is a growing trend where consumers prioritize experiences over material goods, and the UK hotel industry is embracing this shift by offering unique, memorable stays. Our coverage includes how hotels are creating immersive experiences, from wellness retreats and culinary events to local cultural tours and personalized services. We also report on how this shift is influencing pricing strategies, guest expectations, and hotel marketing.
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Dec- 2022 -6 DecemberOpinion
Five hotel industry trends for 2023 how to make them work for you
Having worked in the hospitality business for a long time, I feel we often underappreciate just how resilient – and adaptive – this industry is. In just the past couple of decades, we have seen the hotel distribution model upended by Online Travel Agents (OTAs), a major competitor’s arrival in…
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Dec- 2020 -3 DecemberAdvice
How hotels can adapt to the ‘year of the staycation’ in 2021
According to a recent study into the state of the hotel industry by the workforce management platform, Planday, leaders of some of the biggest global hotel groups ranked staycations as a critical part of their planning for 2021 (at 8.4/10), as they anticipate a surge in domestic bookings. Despite the…
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May- 2019 -22 MayAdvice
Why the hotel industry has a real opportunity to transform the guest experience
There’s no denying that we live in an age of digital dependency: a user interacts with – taps, types, swipes and clicks – their phone almost 3,000 times a day. By 2020, there will be six billion smartphone users worldwide and almost 75% of the global population will be connected…
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Aug- 2017 -15 AugustAdvice
Three tips to boost bookings with millennial guests
By Mike Murray, founder of Vir.al, the new inspiration/hotel booking app/website In the past five years, millennials have been a widely discussed topic in the travel industry; you’d be hard-pressed not to have noticed how much impact they’ve had on the way that we, as an industry, do business. But…
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Jun- 2017 -13 JuneFeatures
SPONSORED: The Experience Economy
Many business owners worry about targeting the younger audience, tech savvy ‘millennials’ with time to spare and a hunger for experiences. ACT Studios have been advising and delivering for clients in the hospitality industry on just that. Ensuring they market the experience of their properties, using innovative and expert marketing…
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6 JuneCurrent Affairs
Consumer spending falls to 10-month low
Consumer spend data collected by Barclaycard suggests that figures have reached its lowest point in 10 months. In May, consumer spending fell by 2.8% when compared to last year’s figures. The data also showed that consumers held back on material purchases and put their money towards more experiences. Results showed…
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Oct- 2016 -10 OctoberEconomy
Hospitality spending jumps 6% in September
Spending in hotels, restaurants and bars saw a strong increase in September, according to Visa’s latest UK Consumer Spending Index. The index – which reflects overall spending, not just on cards – found the hotel, restaurant and bar industry to be the best performing sector in September, up 6% on…
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