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Germany

Germany remains a pivotal market for UK hoteliers, investors, and operators seeking insight into European hospitality trends. Our coverage focuses on hotel openings, refurbishments, and performance metrics across major cities and regional destinations. We report on investment activity, including cross-border transactions and developments in key segments such as luxury, boutique, and lifestyle hotels. Additionally, we examine occupancy and RevPAR trends, regulatory changes, and evolving guest preferences that impact hotel operations and profitability in the German market.

  • Jul- 2025 -
    15 July
    Hotel BrandsGlobal Hotel Alliance reports strong H1 results as travel demand rises

    Global Hotel Alliance reports strong H1 results as travel demand rises

    Global Hotel Alliance (GHA), the UAE-based network of independent hotel brands, has reported a 17% year‑on‑year rise in total hotel revenues for the first half of 2025, reaching £1.11bn. The performance, driven by a surge in international travel, marks a continuation of momentum from 2024 and sets a positive outlook…

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  • 15 July
    Hotel BrandsDalata agrees €1.4bn takeover by Pandox and Eiendomsspar

    Dalata agrees €1.4bn takeover by Pandox and Eiendomsspar

    Dalata Hotel Group has agreed to a €1.4bn (£1.22bn) takeover by a consortium made up of Swedish property firm Pandox and Norwegian investor Eiendomsspar, following the conclusion of a strategic review announced earlier this year. The consortium will acquire Dalata through a newly incorporated company, Pandox Ireland Tuck Limited.  According…

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  • Jun- 2025 -
    19 June
    FeaturesHow ‘slow tourism’ could boost hospitality in Ireland

    How ‘slow tourism’ could boost hospitality in Ireland

    At the start of the new year Tourism Ireland decided that June should be known as ‘Slow Tourism Month’. With the hopes of making June and slow tourism synonymous for years to come, the entire nation is promoting lingering and exploring instead of racing between landmarks for its 70 million…

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  • May- 2025 -
    27 May
    PeopleWhitbread appoints Christine Hodgson as chair

    Whitbread appoints Christine Hodgson as chair

    Whitbread has today (27 May 2025) confirmed the appointment of Christine Hodgson as its new chair with effect from 1 September 2025.  Hodgson will replace Adam Crozier, who will step down as chair and retire from the board on the same date. The news comes after the hotel group hired…

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  • 23 May
    Latest NewsWifirst and Louvre Hotels Group expand partnership across Europe

    Wifirst and Louvre Hotels Group expand partnership across Europe

    Louvre Hotels Group is strengthening its strategic alliance with Wifirst, reaffirming its commitment to digital innovation across its hospitality portfolio. This next phase of the partnership extends to 14 additional hotels across Italy, the Netherlands, and Germany The newly signed hotels will benefit from Wifirst’s WiFi as a Service model,…

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  • 13 May
    Hotel BrandsAdagio unveils strategic plan to become ‘reference benchmark’ for aparthotels

    Adagio unveils strategic plan to become ‘reference benchmark’ for aparthotels

    Adagio has unveiled ‘First’, its strategic plan and development objectives for 2030 with the aim of becoming the “reference benchmark” for aparthotels in Europe. In 2024, Adagio recorded a revenue of €460m (£386m) for its network, and opened six new aparthotels, confirming the strength of its business model, its stability…

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  • Apr- 2025 -
    24 April
    HotelsGlobal Hotel Alliance hotel stay revenues rise 15% in Q1

    Global Hotel Alliance hotel stay revenues rise 15% in Q1

    Global Hotel Alliance (GHA), the world’s largest alliance of independent hotel brands, has reported strong Q1 results with double-digit gains across all key metrics.  Total hotel stay revenues rose by 15% to $746m (£561m) over the period, while total room nights rose by 12% and the Average Daily Rate (ADR)…

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  • 14 April
    News-In-BriefToday’s news in brief – 14/4/25

    Today’s news in brief – 14/4/25

    The Social Hub Glasgow has launched its new premium Signature Rooms, marking the second location in the group’s European portfolio to offer the upgraded category. Each room includes a lounge area, bespoke furnishings, and luxury amenities. The launch coincides with the venue’s first anniversary, celebrating over 76,000 room nights and…

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  • 1 April
    Hotel BrandsMarriott to double Four Points Flex by Sheraton sites in Europe by 2026

    Marriott to double Four Points Flex by Sheraton sites in Europe by 2026

    Marriott has announced plans to double the portfolio of its affordable midscale brand – Four Points Flex by Sheraton – across Europe by the end of 2026. With plans to reach over 50 open properties in the region within the next two years, Four Points Flex by Sheraton currently represents…

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  • Mar- 2025 -
    26 March
    HotelsEuropean hotel transactions surge by 62% in 2024, HVS finds

    European hotel transactions surge by 62% in 2024, HVS finds

    The European hotel investment market saw its transaction volume surge by 62% year-on-year – the highest level recorded since 2019 – according to the latest HVS European Hotel Transaction Report.  The firm attributed the buying and selling activity to easing interest rates and “abundant” funding from private equity investors, most…

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