Merlin Entertainments
Coverage of Merlin Entertainments centres on its strategic role within the UK leisure and hospitality market, particularly how its portfolio of theme parks and attractions drives tourism and regional economic activity. Reports examine Merlin’s business developments, investment plans, and how innovations in guest experience influence broader hospitality trends. Attention is also given to Merlin’s responses to market challenges such as seasonality, consumer behaviour shifts, and evolving leisure demands.
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Nov- 2014 -11 NovemberTrade Organisations
Nick Varney appointed chairman of BHA
Nick Varney, CEO of Merlin Entertainments, will take over the role of chairman of the British Hospitality Association (BHA) next year. Varney, who will replace incumbent Alan Parker when he steps down on 1 January, 2015, will work with CEO Ufi Ibrahim and the executive team to help set the…
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Jul- 2014 -30 JulyTech Talk
Warwick Castle glampers to enjoy free WiFi
Warwick Castle has today announced the roll-out of a free WiFi service across its Mediaeval Glamping site to help visitors make the most of their stay. The WiFi, provided by The Cloud network provider, will allow people to stream movies and music, upload photos or videos onto social media and…
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Mar- 2012 -12 March
Merlin and UK tourist board to launch joint advertising campaign
Visitor attraction operator Merlin Entertainments has linked with national tourist board VisitEngland to launch their first ever joint marketing campaign. Coinciding with English Tourism Week, the £600,000 campaign begins today (12 March) and will run for three weeks. Elements of the campaign will include 20-second peak-time TV commercials, e-shots and…
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