Reading

Reading, a key commercial hub in the Thames Valley, continues to attract significant hospitality investment and development. Recent activity includes Village Hotels’ acquisition of the former Crowne Plaza at Caversham Bridge, with plans for a multi-million-pound refurbishment to introduce its full-service model, encompassing accommodation, dining, and wellness facilities. The town also hosts a diverse range of properties, from the historic Malmaison Reading—believed to be the world’s oldest surviving purpose-built railway hotel—to boutique offerings like The Roseate and The Market House. Additionally, the rise of serviced apartments, such as those by Celador, reflects evolving guest preferences for flexible, home-like accommodations. This archive provides insights into Reading’s dynamic hospitality landscape, encompassing acquisitions, brand developments, and shifts in accommodation trends.