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Industry prepares for National Apprenticeship Week

Industry prepares for National Apprenticeship Week

In this episode we speak to Anthony Hunt, partner and co-head of Corporate Real Estate at law firm Howard Kennedy. We discuss why 2026 may be seen as a pivotal year for boutique hotels, unpack the rise of global nomadism and how this is shaping demand and trends across hospitality, and how a strong team and clear, consistent messaging and offerings are key to securing investment.

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The Hospitality Guild has joined with partners to deliver a range of events and activities during National Apprenticeship Week (11-15 March) as part of its Act NOW! Campaign.

People 1st, PACE, the Academy of Culinary Arts and the Institute of Hospitality are among the Hospitality Guild’s partners. The planned events will be held throughout the country and will include a variety of interactive workshops, seminars, employer surgeries, and online activities.

Executive director of the Hospitality Guild Suzy Jackson said: “We know apprenticeships make a fantastic contribution to businesses in our sector, and research has shown that four in 10 employers find apprentices far more productive than hiring new staff, while 49 per cent say they made them more competitive.

“Learners stand to gain too with amazing career development opportunity and a chance to earn while they are getting trained to the standard the employer needs.

“This is why we’ve worked with our partners to come up with a wide range of activities during National Apprenticeship Week to give employers, providers and individuals practical advice on apprenticeships – whether they are new to the concept or already offering them.

“We’re supporting the Institute of Hospitality’s Passion 4 Hospitality event in London on Monday 11 March, where we will officially launch the new Higher Apprenticeship in Hospitality Management.

“People 1st and PACE are also working together to hold a learning and development forum in Nottingham on 12 and 13 March, where issues such as apprenticeships, promoting career pathways through centres of excellence, and sustainability issues will be addressed.

“These events are all part of the wider Act NOW! campaign, which aims to help 20,000 people into paid employment and apprenticeships.”

Representatives from the Hospitality Guild and its partner organisations will also take part in a Twitter Q&A session on quality apprenticeship delivery; an overview of using the Apprenticeship Certificates England (ACE) system; an event highlighting the benefits of pre-employment training; and an employer and provider briefing to introduce the sector’s new online portal.

Details of all the events can be found at www.hospitalityguild.co.uk/ActNow/events

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