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Research by Association of British Travel Agents (ABTA) has revealed the UK is set to be British holidaymakers’ destination of choice in 2018, as 66% of the population are already planning ‘staycations’.
The report outlines the findings from ABTA’s annual research among UK consumers to better understand their holiday habits: what they’re booking, how they’re booking, who they’re travelling with and what they’re thinking about for the year ahead.
ABTA found that 2017 was a popular year for UK breaks, with British adults taking an average of 2.1 UK holidays, up on the previous year. Families with children aged five and over enjoyed 2.7 UK breaks and adults aged 35 to 44 ventured on 2.5 domestic vacations.
Research indicates that British spending on holidays will also increase, as a significant 31% are putting aside more money for their vacations in 2018. Some 47% are hoping to spend the same and just 14% plan to spend less.
Mark Tanzer, chief executive of ABTA, said: “Britons have taken more holidays on average per person than at any time since 2011, a figure that is supported by wider industry research that shows a strong year for holidaying at home and abroad.
“Of course, the great unknown is where the UK will be with Brexit negotiations as we head into 2018 and our research shows that people are confused about what the implications of Brexit are for their holidays.”
