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Connecting hoteliers through shared knowledge

The inaugural Hotel Owner Conference 2026 is the premier forum for the UK industry at Prince Philip House, London. Join us to solve the industry's critical hurdles: Investment & Debt, the growth of AI and Personalisation, the pathway to Net Zero, and Storytelling through Design.
Julie WhiteCCO, Accor Europe & North Africa
Jeavon LolayHead of Market Insights, Lloyds Banking Group
Suzanne SpeakManaging Director UK&I, Radisson Hotel Group
Dave NorthHead of Hotels, Lloyds Banking Group
David AndersonDivisional President, Aimbridge Hospitality EMEA
David JM OrrCEO, Resident Hotels
Julie WhiteCCO, Accor Europe & North Africa
Jeavon LolayHead of Market Insights, Lloyds Banking Group
Suzanne SpeakManaging Director UK&I, Radisson Hotel Group
Dave NorthHead of Hotels, Lloyds Banking Group
David AndersonDivisional President, Aimbridge Hospitality EMEA
David JM OrrCEO, Resident Hotels
Tim DavisFounder & MD, PACE Dimensions
Gavin TaylorCEO, Clermont Hotel Group
David HartCEO, RBH Hospitality Management
Christian MastersHotel Manager, art'otel London Hoxton
Varun ShettyGeneral Manager, The Belfry Hotel & Resort
Tim DavisFounder & MD, PACE Dimensions
Gavin TaylorCEO, Clermont Hotel Group
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Christian MastersHotel Manager, art'otel London Hoxton
Varun ShettyGeneral Manager, The Belfry Hotel & Resort
Green light given for Alnwick Hotel

Green light given for Alnwick Hotel

In this episode we speak to Anthony Hunt, partner and co-head of Corporate Real Estate at law firm Howard Kennedy. We discuss why 2026 may be seen as a pivotal year for boutique hotels, unpack the rise of global nomadism and how this is shaping demand and trends across hospitality, and how a strong team and clear, consistent messaging and offerings are key to securing investment.

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Plans for a hotel adjacent to Northumberland’s Alnwick Castle have received planning approval, with The Cookie Jar already lined up as the hotel’s future operator.

The establishment, which is set to receive £7.9m of investment from its developer Northumberland Estates, will convert buildings two through eight Bailiffgate and add an extension to the rear.

Upon completion, the hotel will comprise 47 rooms, a restaurant, a bar, a fitness centre, and meeting rooms, as well as a 51-space car park.

By developing the site, which has remained empty since 2016, Northumberland Estates hopes to inject “tourists directly into the town centre”.

Guy Munden, development planner at the company, said: “This project seeks to create the extra visitor accommodation the area has been shown to need as well as bringing new jobs to the town. 

“With more visitors looking to come to Northumberland even in the winter months, the hotel should bring a welcome boost the town’s tourism trade.”

Construction to the site could begin in Spring 2021, providing a number of jobs to the local area before the hotel is operational.

Munden added: “The hotel is also a huge construction project, and we are keen to involve as many local business and tradesmen as possible during the building phase, hopefully providing a much-needed boost to employment in the area at this very difficult time.”  

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