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Julie WhiteCCO, Accor Europe
Suzanne SpeakMD UK&I, Radisson
David HartCEO, RBH Hospitality
Varun ShettyGM, The Belfry
Christian MastersHotel Manager, art'otel
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Safestay FY trading to be in line with expectations
Credit@ Press Safestay

Safestay FY trading to be in line with expectations

In this episode we speak to Anthony Hunt, partner and co-head of Corporate Real Estate at law firm Howard Kennedy. We discuss why 2026 may be seen as a pivotal year for boutique hotels, unpack the rise of global nomadism and how this is shaping demand and trends across hospitality, and how a strong team and clear, consistent messaging and offerings are key to securing investment.

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Safestay has announced that trading for the year ended 31 December 2023 is expected to be “comfortably” in line with market expectations, with sales expected to hit £22.5m, up from £19.1m the prior year. 

Occupancy over the year increased to 71.4%, up from 63%, though this still remains below historic levels, while the average bed rate maintained at £23.74.

Over the period, the hostel group completed the acquisition of Edinburgh Hostel in October for £4.3m. The building required some renovation and investment which is now underway and the site will be ready to open in advance of the key summer months, as planned.

Looking ahead, forward bookings, as at 1 January 2024, are up twofold to £3.9m, up from £1.9m the previous year.

Larry Lipman, chairman of Safestay, said: “This performance demonstrates that demand for our product has come back stronger than before the pandemic, and represents an opportunity for Safestay to grow in this exciting market. 

“Our objective is to further build the business and we are very focused on doing so through a careful mix of organic and acquisition led growth.”

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