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An increase in business travel coupled with good weather has provided a welcome June lift for regional hotels according to accountancy firm, BDO.
Both UK tourism and a rise in business travel meetings, conferences and events saw June become another strong month in the growth trend experience by regional hotels recently.
As a result, rooms yield was up 7.2% to £50.05 and room rates up to £63.17, an increase of 6.3% on the same time last year. Occupancy also increased by 0.9% from June 2013.
In London hotel performance has also continued to improve. June results show a return to steady growth, with rooms yield increasing by 3.1% to £112.04 when compared to the same time last year. Average room rates were also up 3.4% to £128.84, while occupancy remained stable at 87%.
Robert Barnard, partner at BDO, said: “The return of the corporate market, and more generally, sustained economic growth should continue to positively influence both London and regional performance.
“London has recently topped a list of the most popular global city destinations and the latest ONS results indicate that visits to the UK by overseas residents were up 11.7% in the first quarter of the year.
“Data such as this highlights the UK’s attractiveness as a destination for overseas visitors while British tourists are still opting to stay at home.”
