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Julie WhiteCCO, Accor Europe
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David HartCEO, RBH Hospitality
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Christian MastersHotel Manager, art'otel
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Whitbread gets go-ahead to rebuild Bristol hotel destroyed by fire

Whitbread gets go-ahead to rebuild Bristol hotel destroyed by fire

In this episode we speak to Anthony Hunt, partner and co-head of Corporate Real Estate at law firm Howard Kennedy. We discuss why 2026 may be seen as a pivotal year for boutique hotels, unpack the rise of global nomadism and how this is shaping demand and trends across hospitality, and how a strong team and clear, consistent messaging and offerings are key to securing investment.

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Whitbread, the owner of the Premier Inn hotel chain, has secured planning permission to rebuild the Cribbs Causeway Premier Inn – bringing an improved hotel and restaurant back to the popular Bristol location.

Following a fire at the site in July 2019, the previous 177-bedroom hotel and restaurant was “severely damaged”. The granting of planning permission by South Gloucestershire Council will allow Whitbread to clear the site and build a “new and improved” Premier Inn hotel and restaurant.

The new hotel design will follow the same ‘U shaped’ building footprint as the previous hotel but with a simpler and more up to date design style.

Whitbread has added six additional hotel bedrooms to the plans, to create a 183-bedroom hotel, and the section of the building facing onto Cribbs Causeway has been raised by a storey to accommodate an undercroft car parking area.

A 150-cover restaurant and meeting rooms are also included in the designs and will be available for residents and guests to use.

Richard Aldread, head of construction in the UK regions and Ireland at Whitbread, said: “Getting the green light to rebuild the Cribbs Causeway Premier Inn is positive news for Whitbread and Bristol.

“We committed early to rebuilding the hotel following the 2019 fire and our new design will deliver a latest specification Premier Inn in an important and popular location.”

He added: “We have been working on the plans for many months but with planning permission now granted, we’re looking forward to getting onto site later this summer and our aim is to have the building complete by the end of 2021.”

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