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David HartCEO, RBH Hospitality
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Apex Hotels to begin reopening from July 20
Apex Hotels CEO Angela Vickers1

Apex Hotels to begin reopening from July 20

In this episode we speak to Anthony Hunt, partner and co-head of Corporate Real Estate at law firm Howard Kennedy. We discuss why 2026 may be seen as a pivotal year for boutique hotels, unpack the rise of global nomadism and how this is shaping demand and trends across hospitality, and how a strong team and clear, consistent messaging and offerings are key to securing investment.

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Apex Hotels has announced that it will begin a staged opening of its properties across the UK on Monday 20 July.

The family-owned hotel group, which has 10 properties across the country, has confirmed that four hotels will open their doors to guests on 20 July: Apex City Quay Hotel and Spa in Dundee, Apex Grassmarket Hotel in Edinburgh, Apex Temple Court Hotel in London and Apex City of Bath Hotel.

With bookings already open, the group has “sealed its commitment” to guests by putting in place ‘Apex Assured’ – designed to give visitors “complete peace of mind” regarding cleanliness and safety, as well as ensuring flexibility on bookings.

Angela Vickers, CEO of Apex Hotels, said: “With lockdown restrictions easing, we are looking forward to welcoming guests who want to make the most of the remainder of the summer by taking much-needed staycations and becoming tourists in their own country.

“Following some challenging times for our industry, we are delighted to be getting back to what we do best and reopening our doors to guests who are eager to travel.

She added: “All four hotels that are reopening offer ideal accommodation for those looking to take some time away in their own household bubbles, with comfort and safety in mind. Our family and interconnecting rooms are perfect for just that.

“Our city locations are well placed for those who want to soak up the sights, shop or just enjoy green spaces that allow you to watch the world go by. They are also ideally located to act as a central base where you can relax in true comfort after a day exploring further afield, like St Andrews and Broughty Ferry from Dundee, or the Jurassic Coast from Bath and North Berwick Beach from Edinburgh.”

Teh group added that the Apex Assured commitment builds on the company’s “already exacting” cleaning standards to include additional measures such as hand sanitiser stations and social distancing guidance.

Vickers continued: “We will be paying particular attention to high traffic areas and guest rooms. For example, as well as linen and towel changes, our teams will freshen all in-room amenities for new guests – from toiletries to tea and coffee to the addition of packs of antibacterial wipes. And we’ll keep rooms free of non-essential items but will still have these to hand on request. We’ll even be including welcome packs in each room for guests, with hand sanitiser and PPE.

“It’s been a challenging few months for people across the UK, and we’re very pleased to be involved in getting people travelling again and enjoying everything that this wonderful country has to offer.”

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