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French hotel group Accor has won nine awards across its Novotel, Mercure, MGallery, Pullman and Sofitel brands, at the British Travel Awards.
The British Travel Awards 2014, which took place on Wednesday, November 16, attracted a record-breaking 1.25m votes from members of the public and hotel consumers.
Accor’s midscale brand, Mercure won the award for Best Worldwide Midscale Hotel Brand and was also awarded silver in the Best UK Midscale category. Also in the midscale, Novotel won best worldwide Midscale Hotel brand silver and took bronze in the Best UK Midscale category.
In the upscale segment, Pullman scooped the award for Best UK Upscale Hotel Brand as well as the silver award for Best Worldwide Upscale Hotel Brand. In the same segment Mgallery was awarded the bronze award in the Best Worldwide Upscale category.
The group’s luxury brand, Sofitel was awarded silver in the Best Worldwide Luxury Hotel Brand category and silver in the Best UK Luxury Hotel brand.
Thomas Dubaere, managing director, Accor UK & Ireland said: “The British Travel Awards is the benchmark for excellence in the industry and we thank the public for taking the time to vote for us.”
Accor recently announced the signing of two new hotels in scotland.
The full category winners:
Best Worldwide Luxury Hotel Brand – Small Luxury Hotels of the World
Best Worldwide Upscale Hotel Brand – Hilton Hotels & Resorts
Best Worldwide Mid-scale Hotel Brand – Mercure Hotels
Best Worldwide Economy Hotel Brand – Premier Inn
Best UK Luxury Hotel Brand – Small Luxury Hotels of the World
Best UK Upscale Hotel Brand – Pullman
Best UK mid-scale Hotel Brand – Best Western GB
Best UK Economy Hotel Brand – Premier Inn
