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French hotel group Accor has rebranded to AccorHotels following the introduction of its new digital platform AccorHotels.com.
Alongside its new tagline, ‘feel welcome’, AccorHotels will also feature a new logo showcasing the group’s symbol, a honey-coloured bernache goose.
Sébastien Bazin, AccorHotels chairman and CEO, said that the rebranding reflects the group’s aim to “go further, faster”.
He said: “Accor becomes AccorHotels and proudly re-assumes its role as a pioneer hotelier that never stops innovating and surprising, at the cutting edge of digital technology, but while remaining a hotelier, first and foremost.”
AccorHotels has also announced the digital platform has been opened up to a selection of independent hotels. It said the service will gradually become available to hoteliers in its first target markets starting at the end of June 2015, with guests able to access it from July 2015.
AccorHotels hopes that the platform will offer more than 10,000 hotels in 300 key cities worldwide, or a threefold increase in the number of hotels on AccorHotels.com.
The independent hotels distributed on the platform, alongside the group’s brand hotels, will be selected on the basis of “hotel criteria with guest reviews taken into account”.
AccorHotels said the new offer will guarantee independent hotels transparent display rules, access to their customer data and competitive commission rates.
