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Industry charity Hospitality Action has unveiled a new hard-hitting campaign featuring some of the UK’s most renowned chefs.
The campaign, entitled ‘It could happen to anyone’, features images of five renowned chefs having fallen on hard times and aims to raise awareness of the charity and issues that affects hospitality workers.
The adverts depict Hospitality Action patron and trustee Jason Atherton struggling with an addiction, Angela Hartnett illustrated as a victim of domestic violence, Tom Kerridge portrayed as someone suffering from a critical illness, Heston Blumenthal – principal patron of the charity – portrayed as suffering a serious injury and Ashley Palmer-Watts shown as a sufferer of depression.
Penny Moore, CEO of Hospitality Action, says: “The emotive and powerful images capture very real problems that afflict people in this industry, whilst the slogan drills home the message to those working in or associated with the hospitality industry that it really could happen to anyone.”
Atherton said, “The support and assistance Hospitality Action gives is invaluable. The charity offers aid, kindness and understanding when people are often at their lowest and most vulnerable and this is a real life-changer for many, myself included, and cannot not be underestimated.”
Hospitality Action said that last year its employee assistance programme enabled 80,000 employees from 70 different companies to access 24/7 support and assistance, and in 2014 the charity spent almost £600,000 supporting 1,790 people in need.
