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The inaugural Hotel Owner Conference 2026 is the unmissable industry meeting point at Prince Philip House, London. Join leading experts to explore the future of ownership, featuring expert insights on Investment & Debt, the role of AI in Personalisation, the industry’s roadmap to Net Zero, and Storytelling through Design.
Julie WhiteCCO, Accor Europe
Jeavon LolayLloyds Banking Group
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Christian Mastersart'otel Hoxton
Varun ShettyGM, The Belfry
Julie WhiteCCO, Accor Europe
Jeavon LolayLloyds Banking Group
Suzanne SpeakMD, Radisson Group
Dave NorthHead of Hotels, Lloyds
David AndersonPres, Aimbridge EMEA
David JM OrrCEO, Resident Hotels
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UK hotels report first average RevPAR decline in five years

UK hotels report first average RevPAR decline in five years

In this episode we speak to Anthony Hunt, partner and co-head of Corporate Real Estate at law firm Howard Kennedy. We discuss why 2026 may be seen as a pivotal year for boutique hotels, unpack the rise of global nomadism and how this is shaping demand and trends across hospitality, and how a strong team and clear, consistent messaging and offerings are key to securing investment.

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The average revenue per available room (RevPAR) declined for the first time since 2011, according to new research released today.

The latest Hotel Bulletin from AlixPartners, AM:PM and HVS found RevPAR in the 12 cities reviewed fell 3% in the first quarter of the year when compared to the same period last year.

The results were slightly skewed by Aberdeen, which recorded a 37% decline in RevPAR. However, even with Aberdeen excluded the average RevPAR only increased by 1% – the lowest increase since the first quarter of 2012.

Of the 12 cities – Birmingham, Cardiff, Manchester, Belfast, Bath, Edinburgh, Leeds, London, Liverpool, Liverpool, Glasgow, Newcastle and Aberdeen – involved in the bulletin, Cardiff was the top performer with RevPAR growth of 8%.

The report said this was in part down to the city hosting over 20,000 participants for the World Half Marathon Championships in March.

Birmingham was the second best performer with RevPAR growth of 7% – which was boosted by increasing passenger numbers and investment at Birmingham Airport – while London’s RevPAR decreased by 2%, continuing its trend of limited RevPAR growth or decline for the fifth consecutive quarter.

Total property transaction values in the quarter were the lowest since the third quarter of 2013 at £305m.

Graeme Smith, managing director at AlixPartners, said: “Following a sustained period of RevPAR growth through 2015, this quarter, excluding the impact of the oil price driven downturn in Aberdeen, has seen the lowest increase in year-on-year RevPAR growth in four years.

“The market will need to be watched closely to see if this is a pause for breath or a sign of the market reaching a peak.”

The report said the hotel sector has recently seen a  “slight shift in sentiment”, particularly in the investment community where a much “greater sense of caution” is being adopted over future growth prospects.

It added “some commentators believe the market has reached a peak, whether in terms of asset values or trading”.

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