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Independent hotel group Best Western has reported a boom in the number of international hotel bookings following the EU referendum result.
The company said bookings in “quintessential” British destinations – such as the Lake District, Cambridge, York and Edinburgh – from the US and China rocketed in the week after the vote, with one hotel in Edinburgh reporting a ten-fold increase.
The hotel reporting bookings from the US and China were up 50% compared with the same week last year.
Hotels in York also saw an increase, with one hotel recording a 236% increase in bookings from the US, while one property in Cambridge reported a 6% increase from China and another in the Lake District saw a 10% rse in overall international bookings.
Rob Payne, chief executive, said: “We know it is early days but we are seeing a double bounce to business as a result of Brexit. We’ve seen an increase in international bookings to some of our hotels in Great British locations and we’re exploring this further to see how widespread these numbers are.
“Interestingly, we are also seeing an increase in enquiries from hotel owners wanting to join the Best Western brand since the referendum.”
Payne added Best Western recorded a 30% increase in membership enquiries in the month before the referendum, a trend he said has continued since the vote.
