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Two renowned companies in the hospitality industry, the AA and eviivo, have joined forces to launch the Tourism Open Partnership.
Set up as a marketing initiative for small, independent hospitality establishments, the Tourism Open Partnership (TOP) will offer independent hotels, B&Bs, guesthouses and inns a large online presence.
TOP believe that many independent establishments have a problem with marketing and coping with the ever-growing demand to book hotels online. Its solution is to offer its members features on over 30 websites, an AA rating and use of eviivo’s property management system.
Simon Numphud, AA hotel services manager, said: “We have seen lots of changes within the tourism world in Britain in recent years. For many small, independent establishments entering into the world of having an online presence can be daunting. By partnering with eviivo we are thrilled to be able to offer establishments a simple solution.”
Head of digital at eviivo Louis Warner added: “This is a fantastic opportunity to partner with one of the most popular brands in the UK and to leverage their long-running experience and expertise in hospitality with our online presence.”
