Travelodge launches £5m ‘SuperRooms’

Travelodge has announced the launch of a new rung of ‘SuperRooms’ offering “premium economy” rooms for guests looking for “additional comforts”.

Some 1,000 SuperRooms, which have cost £5m to implement, are set to launch this year.

So far, the new rooms have been added to four London hotels – Waterloo, Euston, Farringdon and City Road – and from 19 May will also be available at Heathrow Central.

By autumn the rooms are expected to be available at 17 hotels.

The rooms are priced at £10-20 more than standard rooms and on quieter “business floors” with subtle decor to induce a “relaxing atmosphere for a restful night’s sleep”.

Peter Gowers, chief executive of Travelodge, said: “Our new SuperRoom adds an extra choice for customers who are spending more time working in the room, are staying longer or who just value that little bit more comfort.

“For British business, the days of extravagance on expenses are long behind us. We are all used to airlines offering a premium economy cabin that bridges the gap between traditional economy class and an expensive business class offer. We wanted to bring that same choice to budget hotel guests.”