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David HartCEO, RBH Hospitality
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Christian MastersHotel Manager, art'otel
Julie WhiteCCO, Accor Europe
Suzanne SpeakMD UK&I, Radisson
David HartCEO, RBH Hospitality
Varun ShettyGM, The Belfry
Christian MastersHotel Manager, art'otel
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Occupancy

London hotels suffer decline in occupancy

In this episode we speak to Anthony Hunt, partner and co-head of Corporate Real Estate at law firm Howard Kennedy. We discuss why 2026 may be seen as a pivotal year for boutique hotels, unpack the rise of global nomadism and how this is shaping demand and trends across hospitality, and how a strong team and clear, consistent messaging and offerings are key to securing investment.

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Preliminary data from STR has indicated a year-on-year decline in occupancy levels for London hotels.

Occupancy fell by 2.7% to 82.3% compared to the same period last year.

STR analysts note that London’s occupancy decline was a result of the spike in supply. The number of rooms sold in the market went up, but supply grew at a quicker rate.

On the other hand, the figures suggest a growth in the average daily rate (ADR) compared to last year’s data with an increase of 3% to £143.28.

There has been a 4% increase in supply and a 1.2% increase in demand for hotel rooms.

RevPAR has also seen an increase to £117.90, which is an uptick of 0.2% .

August marked London’s 10th consecutive month of ADR growth, due primarily to the pound devaluation in the wake of the EU referendum.

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