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David HartCEO, RBH Hospitality
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Christian MastersHotel Manager, art'otel
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Dixie Dean

Dixie Dean Hotel to come to Liverpool as part of world-first ‘Football Quarter’

In this episode we speak to Anthony Hunt, partner and co-head of Corporate Real Estate at law firm Howard Kennedy. We discuss why 2026 may be seen as a pivotal year for boutique hotels, unpack the rise of global nomadism and how this is shaping demand and trends across hospitality, and how a strong team and clear, consistent messaging and offerings are key to securing investment.

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A new four-star hotel commemorating Everton footballer Dixie Dean is set to open in Liverpool in 2018.

The hotel will be operated by Signature Living, the Liverpool-based firm behind the Shankly Hotel.

The new hotel forms part of a plan to create a world-first ‘Football Quarter’ in Liverpool’s centre, which aims to boost the city’s tourism offer and create hundreds more jobs locally.

Work will start on turning the gothic Jerome and Carlisle Buildings into a luxury 100-bedroom hotel in September.

The Dixie Dean is situated directly opposite the Shankly Hotel (themed around Liverpool manager Bill Shankly) on Victoria Street. This gives football fans visiting the area the choice of staying at a hotel dedicated to a Liverpool or Everton legend.

The Dixie Dean Hotel will showcase memorabilia from the centre forward’s career.

Members of the Dean family attended the launch on Friday 28 July.

His granddaughter Melanie Prentice, said: “The Dixie Dean hotel cements my grandfather’s status as a footballing icon, and I couldn’t be prouder of the amazing plans for this hotel.

“Dixie was great friends with Bill Shankly. They had an enduring friendship despite representing rival teams, so it’s good to see them commemorated side by side. It means their legends will live on.”

Lawrence Kenwright, Signature Living founder, said: “This project will help further regenerate what was, until recently, a forgotten corner of the city centre. It’s now thriving, with top hotels, restaurants and bars.”

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