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RedefineBDL Hotels (RBH) has announced it will take on management of a new Holiday Inn Express in Bridgwater, Manchester.
Zeal Hotels is developing the property, in conjunction with Sandgate Properties Consortium. It will be designed in line with the latest ‘Gen4’ Holiday Inn Express specifications, which the group says will meet the needs of today’s “smart travellers”.
RBH, which operates a portfolio of more than 75 hotels, including 26 luxury properties, already manages 18 Holiday Inn Express properties across the country, as well as an additional three Holiday Inns.
Andrew Robb, chief business development officer for RBH, said: “We’re thrilled to be involved in this project and working closely with both Zeal Hotels and Sandgate to bring much-needed accommodation to the Bridgwater area.
“We are one of the most experienced operators of IHG hotels in the UK, having operated numerous properties under the Holiday Inn Express, Holiday Inn and Crowne Plaza brands, and look forward to continuing our partnership with IHG with this development.”
Tim Wheeldon, managing director for Zeal Hotels, added: “We are excited to get this hotel project under way. Once opened, Holiday Inn Express Bridgwater will complement existing local need for accommodation, in addition to the demand from the increasing number of travellers using the M5 to get to and from Devon and Cornwall during the holiday season.”
