De Vere Selsdon Estate unveils £5m refurbishment

The De Vere Selsdon Estate, in Croydon, part of Principal Hotel Company’s De Vere portfolio of country estate hotels, has unveiled the results of its £5m refurbishment.

The project includes the creation of a new restaurant, Burr & Co coffee shop, orangery and reception area; as well as the full refurbishment of 54 bedrooms and six meeting rooms.

At the heart of the 200-acre estate is a Victorian mansion house which has been returned to its former glory following a renovation to bring it in line with the new De Vere brand standards.

The 54 refurbished bedrooms showcase the brand’s British aesthetic with a palette of heritage colours combined with soft tweeds and tan leather in order to create a ‘home-from-home environment’ for guests.

The investment includes the creation of a new presidential suite, which features a large bedroom and a separate sitting room; guests can also enjoy a private bar. A further 96 bedrooms will also be refurbished in the next phase of works.

In addition the hotel’s reception and meeting rooms have all been refreshed and upgraded with the latest technology to reflect the company’s recently launched ‘Smart Space’ meetings concept. The hotel’s event space has also been refurbished to include venues that can cater for up to 200 guests

The hotel’s new restaurant, 1042, has views of the 18-hole golf course located on the grounds of the property with a menu inspired by British classics. The restaurant’s design complements the wider hotel environment with a clean and contemporary finish, with monochrome tiling and copper accents.

Alongside the refurbishments the hotel is now under new leadership with general manager Matthew Brierley, who has been with Principal Hotel Company for over 10 years.

Commenting on the transformation, Brierley said: “We’re delighted with the results of the refurbishment. The makeover has breathed new life into what is a landmark Victorian estate. It’s a very exciting time to take over the reins as general manager and our team is perfectly positioned to deliver a memorable experience for our guests.

“Whether it’s a large scale corporate event; a romantic getaway for two; a show-stopping wedding or an evening celebration, the hotel and our expert team will deliver an exemplary experience that is tailored to each guest’s unique requirements.”