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Chivas Brothers opens Whisky-inspired Scottish guest house

Chivas Brothers opens Whisky-inspired Scottish guest house

In this episode we speak to Anthony Hunt, partner and co-head of Corporate Real Estate at law firm Howard Kennedy. We discuss why 2026 may be seen as a pivotal year for boutique hotels, unpack the rise of global nomadism and how this is shaping demand and trends across hospitality, and how a strong team and clear, consistent messaging and offerings are key to securing investment.

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Chivas Brothers, the Pernod Ricard whisky brand, has revealed the opening of its first guest house, Linn House, this November.

The Victorian manor, located in Keith on the banks of the River Isla, dates back to 1870 and was designed by Scottish gentleman Robert Kynoch-Shand. It has now undergone a renovation focusing on luxurious amenities and rustic interiors inspired by Chivas Brothers’ distilleries across Scotland.

The property will be available to reserve in blocks of either six or 12 bedrooms, with both options offering sole occupancy of the house for the “utmost privacy”.

It added that exclusive use of all the communal house facilities, including the living room with original Victorian fireplace, the oak-panelled mahogany dining room or the walled kitchen garden on the grounds of the estate are all available with each reservation.

The guest house also features a curated whisky library with a selection from the Chivas Brothers portfolio including Single Malt whiskies from The Glenlivet, Aberlour and Scapa, as well as blended whiskies from Chivas Regal, Royale Salute and Ballantine’s.

Guests will also be offered a “culinary journey” prepared by Linn House’s resident chef, who uses fresh, locally sourced produce to create seasonal feasts including traditional Scottish dinners.

Jacques-Henri Brive, head of Brand Advocacy and Prestige Acceleration at Chivas Brothers, who spearheaded the project, said: “Linn House represents an opportunity for us to encourage global consumers to connect with the region in which many of our iconic whiskies are made. Just as a luxury fashion brand has an atelier, or a boutique perfumer has its by-invitation salon; the heart of our whiskies lies here in Scotland.

“As demand for whisky expands around the world, more consumers are intrigued to discover and explore our heritage. Linn House is an extension of our brand homes, affording anyone who visits the luxury of time: to rest, to indulge and to enjoy all that the region has to offer. It is our ambition that Linn House becomes a destination hospitality offering here in Speyside.”

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