Hoteliers ‘feel confident’ after increased bookings over summer

UK accommodation providers have said they are “feeling confident” after reporting increased bookings over the summer compared with last year.

According to a survey of 300 hotels by VisitEngland for its ‘Tourism Business Performance and Confidence Monitor’, half stated that its visitor numbers from mid-July to the end of August were up when compared with the same period in 2017.

The survey also asked about the expected performance of those accommodation businesses until the end October this year, which revealed that 92% “felt confident” about their business performance during the stated time frame.

VisitEngland director Patricia Yates said: “It is encouraging to see that accommodation providers and visitor attractions have experienced a strong summer with bookings up on last year and confidence sustained beyond the peak season. These results are testament to the quality and range of experiences on offer year-round across England.”