The hotel was presented with the award at a ceremony that took place on 20 September 2018 at Ufford Park Woodbridge. The award, which acknowledges quality in the hospitality, tourism and leisure businesses, is synonymous with high standards and excellent customer service.
Ufford Park said it works closely with its Quality in Tourism assessor throughout the year to ensure the hotel was “consistently improving” its service delivery. Its scores in the areas of service, quality, hospitality and food service had “considerably increased” for 2018, resulting in the silver award.
Deborah Heather, director of Quality in Tourism, said: “As well as the considerable investment it has made with its continuing refurbishment programme, Ufford Park has shown great vision by investing in ensuring its staff have grown alongside the improvements it has made to the hotel.
“When the customer service levels match the enhanced product offering it’s a winning combination and this is what Ufford Park has achieved. The hotel has been very astute and has not only played to its core strengths, but has adapted to more accurately meet the desires of its customer base.”
Managing director Robertson added: “When I took over as Managing Director in 2015, my vision for Ufford Park was that it would become renowned locally for its commitment to excellent customer service and we consistently strive to deliver the highest quality service at every customer touchpoint – ultimately I suppose to ‘exceed the guest’s expectations’.
“To have been awarded this accreditation is testament to the hard work of the team here and they should all be very proud. It was my 5 year goal to achieve the Silver accolade for both the hotel and the quality of our breakfasts by 2018 and we’ve done both, I couldn’t be happier! Our next step is to build on what we have achieved and look towards achieving Gold 3-star standard by 2021.”