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Some 41% Brits plan to take an overseas holiday for longer than five days in 2025, according to RSM’s latest consumer outlook survey of 2,000 consumers, up from 35% last year.
Demand for weekend overseas trips is expected to jump, as almost a third (30%) of consumers are planning a short break – up from 24% in 2024.
The staycation market also looks set for a boost, as 28% of respondents reported planning a long-stay holiday in the UK for 2025, up from 25% last year. Some 33% said they are planning a weekend away this year.
While the data shows heightened demand for travel both at home and abroad, overseas breaks are expected to hit a three-year high in 2025.
Only 15% of consumers said they don’t plan on taking holidays this year, down from 19%, which RSM believes demonstrates that travel will be “a top priority” for many in 2025.
Chris Tate, head of travel at RSM UK, said: “Holidays remain a priority for many and demand in 2025 looks set to increase with more holidaymakers planning longer overseas holidays and short breaks. The bad weather throughout 2024 could be a key driver as consumers seek some sunshine, but even the staycation market is in for a boost.
“Travel and tour operators will be hoping for an uptick in year-on-year booking for ‘Sunshine Saturday’ in January as demand heats up. Real wages continue to rise, and with interest rates starting to fall, pressure on household finances is beginning to ease.”
He added: “Consumers are cautiously optimistic but will still be on the lookout for a bargain so we may see another increase in package holidays to help consumers manage costs and budget effectively.”
