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RSM

Stay informed on RSM’s role in the UK hotel sector. From in-depth market research and sector reports to audit, tax and consulting mandates, this section delivers the latest news and intel on one of the leading professional services firms. You’ll find analysis of financial performance benchmarks, regulatory updates, risk management advice and case studies of RSM’s work with hotel owners, operators and investors. Whether you’re seeking strategic guidance on compliance or looking to optimise your hotel’s financial structure, this hub equips you with the insights you need from RSM’s expertise.

  • Jul- 2025 -
    1 July
    EconomyHoteliers face squeeze on profits as staff costs hit

    Hoteliers face squeeze on profits as staff costs hit

    Increased staff costs continue to hit the bottom line for hotels, with investment in AI expected to rise as hoteliers look to create efficiencies, according data from RSM. The data, which is compiled and produced by Hotstats and analysed by RSM UK, shows average daily rates (ADR) of occupied rooms…

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  • Jun- 2025 -
    2 June
    HotelsHoteliers see staff costs rise amid pressure on room rates

    Hoteliers see staff costs rise amid pressure on room rates

    A rise in staff costs in April, as a result of changes to national minimum wage and employer NICs, combined with pressure on room rates led to a decline in profits for hoteliers, according to RSM. UK hotel payroll as a percentage of revenue increased from 31.6% to 33.3% in…

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  • May- 2025 -
    14 May
    FeaturesAre London’s economy hotels becoming too expensive?

    Are London’s economy hotels becoming too expensive?

    Data from commercial real-estate data company CoStar has revealed that economy hotels are now more expensive than some midscale hotels in certain areas of London. This trend is a sign of London’s rising affordability challenges. However, in submarkets where prices for mid-tier hotels are slightly higher than economy rooms, the…

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  • Apr- 2025 -
    30 April
    HotelsHoteliers strive to make up lost ground in March, RSM finds

    Hoteliers strive to make up lost ground in March, RSM finds

    UK hotels strived to make up lost ground in March, as the gap in occupancy and room rates year-on-year narrowed, according to the RSM Hotels Tracker. The data, which is compiled and produced by Hotstats and analysed by RSM UK, shows occupancy of UK hotels remained relatively flat in March…

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  • Mar- 2025 -
    31 March
    News-In-BriefToday’s news in brief – 31/3/25

    Today’s news in brief – 31/3/25

    Cameron House on Loch Lomond has appointed Gary Rice as its new general manager. Rice, who previously served as director of operations at the luxury five-star hotel, has over 28 years of experience in hospitality. He will oversee the day-to-day operations, including accommodation, leisure, food and beverage, and team development.…

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  • 31 March
    HotelsHotel occupancy flatlines as room rates take a hit in Feb

    Hotel occupancy flatlines as room rates take a hit in Feb

    UK hotel occupancy was up slightly from 70.8% to 71.5% in February year-on-year, and from 72.8% to 73.1% in London, according to the latest data from RSM. However, the average daily rates (ADR) of occupied rooms in the UK decreased from £125.96 to £123.69 in February year-on-year, and from £180.89…

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  • 11 March
    HotelsHotel staff costs jump in January ahead of employers’ NIC rise

    Hotel staff costs jump in January ahead of employers’ NIC rise

    Staff costs in the UK hotel sector jumped in January, hitting profits even before April’s rise in employers’ National Insurance contributions and National Minimum Wage, according to data from RSM. The data shows total hotel payroll costs as a percentage of total revenue rose from 28.8% in December 2024 to…

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  • 3 March
    HotelsUK luxury hotel occupancy rises to 69.8% in 2024

    UK luxury hotel occupancy rises to 69.8% in 2024

    The luxury hotel market has continued to strengthen as guests have “upgraded” their choice of hotel, with occupancy of UK luxury hotels rising from 68.2% in 2023 to 69.8% in 2024 as cost-of-living pressures have started to ease, according to RSM The RSM Hotels Tracker: Focus on Asset Classes found…

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  • Feb- 2025 -
    3 February
    News-In-BriefToday’s news in brief – 3/2/25

    Today’s news in brief – 3/2/25

    Property management company GuestReady has opened The Fitzroy by GuestReady, a 15-unit luxury boutique accommodation in London. Housed in a Georgian building, the property previously operated as a traditional hotel but has been redesigned for short-term rental use. The Fitzroy offers tech-driven services, including remote check-ins and interactions, reducing on-site…

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  • 3 February
    EconomyRSM: UK hotels end year on high, but cost pressures set to worsen

    RSM: UK hotels end year on high, but cost pressures set to worsen

    Occupancy and room rates of UK hotels were up year-on-year in December, but profits remained flat as cost pressures started to bite, according to the RSM Hotels Tracker. The data, which is compiled and produced by Hotstats and analysed by RSM UK, shows occupancy of UK hotels was up from…

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