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Tourico Holidays, a US travel brokerage company, has announced year-on-year revenue growth of 28% for London-based travel.
The growth in revenue has been driven largely by an increase in traveller demand and the performance of Tourico’s key hotel partners, including Wyndham, Marriott and Park Plaza.
As a result of the increased activity, Tourico will double the size of its London-based product team responsible for the management of inventory and partnerships, and will introduce “new technology designed to help its London hotel partners capitalise on the continued rise in demand”.
Neil Emerson, senior vice president of product development for Tourico, said: “London is consistently one of the most sought-after destinations in Europe and it’s our relationship with the key hotel suppliers in the market that enable us to meet the insatiable demand.
“We’ve already seen significant growth this year in the region and we want to nurture that momentum by making our every resource and technical capability available to our hotel partners.”
Using Tourico’s technology, London-based Wyndham properties increased its growth revenue by 244% in 2013 to 2014; Marriott increased its yearly revenue by 37%; Park Plaza saw its yearly revenue grow by 30%; and Accor Group increased its gross revenue by 70%.
Emerson added: “All of our top partner hotel brands in London have seen a significant increase in their yearly gross revenue – and we want to help them continue that trend. That said, we’re dedicating a number of additional resources and doubling our support personnel to make it all possible.”
Image courtesy of VisitEngland/Diana Jarvis
