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Global hotel company Jumeirah has revealed plans to launch a new contemporary lifestyle brand called ‘Venu’.
Dubai-based developer Meraas Holding is currently in talks with Jumeirah to operate the first Venu hotel on Bluewaters Island in Dubai.
Discussions are also under way with a number of developers in the Middle East, Asia and Europe for the Venu brand.
A statement from the company said that the new brand is “designed to appeal to the modern traveller whose expectations revolve around their own lifestyle – clean, contemporary, cool and effortless.”
Nicholas Clayton, CEO group operations at Jumeirah, said: “This is a genuinely exciting innovation for Jumeirah Group. The time is right for us to launch a new contemporary lifestyle brand.”
Jumeirah has also announced the appointment of Matt Balcik as vice president operations, brand development. Balcik will be charged with leading preparations for the roll-out of Venu internationally. Balcik previous role was general manager of the W Hotel in Istanbul.
