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Stay ahead of the hospitality curve at the Hotel Owner Conference 2026. Our 2026 sessions will tackle the industry's most pressing challenges: Hospitality Investment & Debt, the impact of AI and Personalisation, the roadmap to Net Zero, and Storytelling through Design. Meet the leaders defining the next era of UK hotel ownership.
Julie WhiteCCO, Accor Europe
Suzanne SpeakMD UK&I, Radisson
David HartCEO, RBH Hospitality
Varun ShettyGM, The Belfry
Christian MastersHotel Manager, art'otel
Julie WhiteCCO, Accor Europe
Suzanne SpeakMD UK&I, Radisson
David HartCEO, RBH Hospitality
Varun ShettyGM, The Belfry
Christian MastersHotel Manager, art'otel
3 November 2026  •  Prince Philip House, London
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Travel interest to Scotland down 29%, says Trivago

Travel interest to Scotland down 29%, says Trivago

In this episode we speak to Anthony Hunt, partner and co-head of Corporate Real Estate at law firm Howard Kennedy. We discuss why 2026 may be seen as a pivotal year for boutique hotels, unpack the rise of global nomadism and how this is shaping demand and trends across hospitality, and how a strong team and clear, consistent messaging and offerings are key to securing investment.

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The number of people from England, Wales and Northern Ireland searching for hotel rooms in Scotland in the six weeks to 15 September decreased by 29% compared to the same period last year, according to Trivago

Research by the hotel booking website tracked searches for hotel stays for any date after September 28, in order to exclude searches made for the Ryder Cup (September 23 to 28).

However, when hotel searches for the Ryder Cup were included travel interest still showed a 19% decrease year-on-year.

Scots searching for travel to the rest of the UK also declined in the same period.

Denise Bartlett, Trivago’s UK press officer, said: “With the future of Scottish independence uncertain and many questioning how this will affect both potential visitors and the country’s tourism industry, it is interesting to note that Scotland has already seen a decline in travel interest from the rest of the UK.

“Although this cannot be attributed wholly to the referendum, it is interesting to note that searches made by Scottish users to the rest of the UK have simultaneously decreased. With many in Scotland voting for independence, it appears likely that interest in visiting England, Wales and Northern Ireland has declined.”

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