Trivago
Coverage of Trivago and its role within the UK hotel and OTA landscape. Includes updates on its metasearch platform, advertising products, partnerships with hoteliers, and market performance. Also features analysis of Trivago’s influence on digital visibility, rate competitiveness, and guest acquisition strategies in the hotel sector.
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Jun- 2025 -9 JuneHotel Brands
First Hotels franchise joins HotelREZ
HotelREZ has announced that Scandinavian-based hotel group First Hotels has joined the company to drive strategic growth, supporting regional expansion. First Hotels franchise group follows First Hotels Collection, which has been successfully collaborating with HotelREZ since 2023. As a result of this, HotelREZ has added 20 hotels across Norway, Sweden…
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Nov- 2022 -2 NovemberSponsored
Cloudbeds Amplify launches worldwide to help lodging businesses win more bookings
Cloudbeds, the hospitality management platform powering more reservations and happier guests for lodging businesses around the globe, has announced the global launch of Cloudbeds Amplify. The new fully-managed digital marketing solution is designed to equip independent lodging businesses with the visibility and resources they need to compete effectively online to…
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Jan- 2021 -28 JanuaryFeatures
Why hotels can’t afford to ignore metasearch
Many hoteliers are unfamiliar with the benefits of metasearch and how it can boost a hotel’s chances of getting found by potential guests. The concept has been around for a while, but it’s now one of the fastest growing online sales channels for hotels. To briefly explain it, a metasearch…
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5 JanuaryAdvice
What should hoteliers be planning in 2021?
2021 is a pivotal year for the hospitality industry with hotels entering the year facing increased coronavirus restrictions. Now, more than ever, hotels need to be doing what they can to maximise revenues and ensure they are taking advantage of all the elements at their disposal. Much of this centres…
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Dec- 2019 -18 DecemberTips
Four digital marketing strategies to help you gain more hotel bookings
The hospitality industry is admittedly described as one that is filled with more vital key performance indicators (KPIs) when compared to any other sector. From closing rates all the way to occupancy rates, there are various KPIs that every hotel owner or accommodation establishment manager can use to gauge whether…
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Sep- 2019 -16 SeptemberTechnology
CMA secures ‘major overhaul’ of hotel booking sector following probe
The Competition and Markets Authority (CMA) has secured changes from the majority of hotel booking sites operating in the UK, it has announced. Some 25 firms, including big brands like TripAdvisor, Airbnb and Google as well as major hotel chains, have agreed to change how they display information where needed…
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Apr- 2019 -15 AprilAdvice
The hotel trends that have got the industry talking
Running a hotel is far from an easy feat. The long list of daily responsibilities, combined with the need to ensure a hotel’s services and facilities are always up to date, means a good hotelier always has one eye on their establishment, and one eye on the industry as a…
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Feb- 2019 -27 FebruaryTechnology
CMA outlines changes imposed on online hotel booking sites
The Competition and Markets Authority (CMA) has outlined what accommodation booking companies need to do to ensure that they comply with consumer law. It comes after the watchdog identified “serious concerns” about commonly used practices in the sector. Expedia, Booking.com, Agoda, Hotels.com, ebookers and trivago have recently been the subject…
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13 FebruaryAdvice
Misleading online ads by booking agents are just the tip of the iceberg
The decision to crackdown on booking websites that advertised misleading discounts on hotel rooms has been praised by a leading digital marketing agency, but they warn the scale of the issue is much larger. Experts at Fat Media say there are still major issues surrounding the use of backdoor online…
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6 FebruaryRegulation
Hotel booking sites to stop ‘misleading’ tactics following CMA probe
Hotel booking websites have agreed to make “major changes” to the methods used to sell rooms following an investigation by the Competitions and Markets Authority (CMA). Expedia, Booking.com, Agoda, Hotels.com, Ebookers and Trivago have been the subject of an investigation since December 2017 due to serious concerns around pressure selling,…
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