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Britannia named UK’s ‘worst’ hotel chain for seventh year by Which?
Credit: https://www.britanniahotels.com/hotels/gatwick-lodge

Britannia named UK’s ‘worst’ hotel chain for seventh year by Which?

In this episode we speak to Anthony Hunt, partner and co-head of Corporate Real Estate at law firm Howard Kennedy. We discuss why 2026 may be seen as a pivotal year for boutique hotels, unpack the rise of global nomadism and how this is shaping demand and trends across hospitality, and how a strong team and clear, consistent messaging and offerings are key to securing investment.

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Britannia has been rated the “worst” hotel chain in the UK for the seventh year, with a customer score of 39%, according to Which?.

The consumer charity reported that customers described the hotel as “dirty” and “neglected”, with 44% of guests said they experienced an issue or problem during their stay.

The experiences of over 8000 hotel guests over 40 well known hotel chains, contributed to the list of best and worst hotels, with Britannia, which has 61 hotels across the UK, gaining just one star in most categories including bedrooms, bathrooms, food and drink, cleanliness and value for money.

Which? checked in to Britannia’s Gatwick Lodge, and reported findings of “dirty tissues in the bin, stains on the bedsheets and grime around the skirting board.” The ventilation fan was clogged with dust and dead insects, leaving a “musty smell of damp”.

Rory Boland, Which? Travel editor said: “There really is no excuse for the grubby bathtubs and filthy rooms that we have seen year after year with Britannia so it is best to avoid them completely and go almost anywhere else.”

“If you are looking for a cheap and cheerful stay in the centre of town you would be better off choosing the ever-reliable Premier Inn or a Wetherspoon Hotel, where even with paying extra for breakfast you can expect extraordinarily good value for money.”

Premier Inn received 79% approval ratings. With a customer commenting:“You always know what you are getting at a Premier Inn. It’s not overly fancy but everything’s good quality, and at a very competitive price.”

Wetherspoons hotel made it to the top of the rankings for the first time, receiving 79%, with customers saying, its “outstanding value for money.”

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