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The inaugural Hotel Owner Conference 2026 is the premier forum for the UK industry at Prince Philip House, London. Join us to solve the industry's critical hurdles: Investment & Debt, the growth of AI and Personalisation, the pathway to Net Zero, and Storytelling through Design.
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Whitbread invests £20m in three new Premier Inn locations

Whitbread invests £20m in three new Premier Inn locations

In this episode we speak to Anthony Hunt, partner and co-head of Corporate Real Estate at law firm Howard Kennedy. We discuss why 2026 may be seen as a pivotal year for boutique hotels, unpack the rise of global nomadism and how this is shaping demand and trends across hospitality, and how a strong team and clear, consistent messaging and offerings are key to securing investment.

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Whitbread has announced the construction of three new Premier Inn hotels in Britain’s national parks. 

The developments will take place in Keswick Lake District, St Davids Pembrokeshire and Porthmadog Snowdonia, and in total help to create 80 jobs for UK hospitality workers. 

The venues will add a further 214 rooms to Premier Inn’s network of hotels across Britain and form a combined £20m investment from Whitbread. 

Construction work is set  to commence on the new Premier Inn hotels at St Davids and  Porthmadog before Christmas, with the development of the Lake District National Park hotel at Keswick expected to begin in spring 2021.  

Alex Flach, UK development director for Premier Inn, said: “Around half of all Premier Inn guests stayed with us on leisure breaks last year. It’s an important part  of our business and we are continually reviewing our network of hotels to ensure we are represented  in popular leisure destinations across the UK and Ireland where our customers want us to be. 

“We have strengthened our network further by committing to new Premier Inn hotels in three of the  UK’s most popular destinations for leisure and active breaks. The hotels are all in excellent locations  and we expect them to be very popular with our guests throughout the year when they open.” 

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