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The managing director of Butlins, Dermot King, has been appointed chairman of the Cut Tourism VAT Campaign.
King, who will take up the role on behalf of the British Hospitality Association (BHA) with immediate effect, will also join the BHA board of directors working with BHA chairman Nick Varney and CEO Ufi Ibrahim.
The campaign, which was supported by 60 MPs last year, aims to ensure that the UK is more competitive in Europe with a lower tourism tax.
King has helped to drive the campaign since its inception, which now has over 1,000 active hospitality and tourism campaigners and over 100 supporting MPs from all political parties.
He said: “The evidence behind the benefits of a reduction of tourism VAT to businesses, the national economy and British families has never been clearer.
“The first year of the new parliament presents an exciting opportunity, but our real goal is to win the hearts and minds of the British public who don’t realise that they are being taxed harder than almost anyone else in Europe for simply going on holiday in their own country.”
Ibrahim said that she was “delighted” to welcome King as the new chairman of the campaign, and that his leadership will help rally greater support.
Graham Wason, who previously chaired the campaign, will continue to lead the research which shapes the campaign’s economic modelling. He will also remain a key figure in the campaign’s discussion with HM Treasury.
