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Choice Hotels International has launched a fourth brand in the UK, the upscale Ascend Hotel Collection.
The five-star, 18-bedroom The Howard and the four-star Channings Hotel, both in Edinburgh, will join the 148-strong roster of locations including New York, Miami, Napa Valley, Sydney, Stockholm and Dublin.
The two hotels will continue to be owned and operated by The Edinburgh Collection and become Ascend Hotel Collection Members under franchise agreement with Choice Hotels Europe.
Mark Pearce, senior vice-president, international division, for Choice Hotels, said: “UK with a new upscale hotel offering. These two Edinburgh properties, which perfectly fit the Ascend Hotel Collection portfolio, give us a critical foothold in the UK that will support the accelerated rollout of the Ascend Hotel Collection in the UK and across Europe.
“We are delighted to welcome both the The Howard and Channings Hotel as the first UK Ascend Hotel Collection members.”
The group – owner of the Comfort, Quality and Clarion brands in Europe – said it is planning to roll out more Ascend properties in the UK.
