The Arch London finds a ‘new face’

The Arch London Hotel has recently launched a social media campaign in conjunction with Stylist magazine, aiming to attract new audiences and customers to the hotel.

Using Facebook and Twitter, the London hotel invited members of the public to enter the competition, giving them the opportunity to be “the face” of the Arch Hotel.

The chosen winner was to become the ambassador for the hotel, starring in its new brand video and also enjoying a party in their honour, 10 nights complimentary stay at the hotel and a cocktail namesake.

The chosen winner, Elise Farmer commented: “The Arch London could have hired a model or an actress but I was impressed that they wanted to use a real ambassador to represent their audience and to convey to a whole generation how exciting London is.”