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VisitEngland has today (19 May) launched a marketing campaign in an effort to encourage Britons to holiday within the UK.
The campaign – ‘Home of Amazing Moments’ – is the association’s largest domestic tourism campaign of the year and will promote “amazing moments” that can only be experienced on a trip across Great Britain and Northern Ireland.
The four-week drive, which uses the social media hashtag #OMGB to inspire people to share their experiences, will be seen across TV, digital and print publications and uses film and images of “authentic experiences and activities” shot at UK locations.
The £2.5m campaign is expected to generate more than 1.3 million additional overnight stays in 2016, with an estimated £100m boost to the UK economy.
Sally Balcombe, chief executive, said: “From taking a dip in Wastwater Lake in the Lake District to riding the waves at Surf Snowdonia, from watching sunlight breaking over the Scottish Highlands to walking in the footsteps of giants along The Giant’s Causeway in Northern Ireland, the UK is packed full of incredible experiences that you can’t get anywhere else.
“By showing the sheer diversity of activities right here on our doorstep we want to inspire people to book a trip right now to discover their own amazing moments, driving growth in tourism across our nations and regions and spreading its economic benefits across the UK.”
