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Suzanne SpeakMD UK&I, Radisson
David HartCEO, RBH Hospitality
Varun ShettyGM, The Belfry
Christian MastersHotel Manager, art'otel
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Support for VAT reduction, according to BHA survey

In this episode we speak to Anthony Hunt, partner and co-head of Corporate Real Estate at law firm Howard Kennedy. We discuss why 2026 may be seen as a pivotal year for boutique hotels, unpack the rise of global nomadism and how this is shaping demand and trends across hospitality, and how a strong team and clear, consistent messaging and offerings are key to securing investment.

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A survey of over 200 members of the British Hospitality Association (BHA) shows that “an overwhelming majority” support the campaign to reduce VAT to five per cent on hotel accommodation.

The survey marks the launch of new VAT pages on the BHA website – www.bha.org.uk – giving updated developments on the campaign, which also includes a proposed VAT reduction on attractions and meals away-from-home, as well as a comprehensive series of questions and answers which explain the background to the campaign and its aims and objectives. A Facebook campaign is also being launched.  

Nearly 98 per cent of respondents said that “the current VAT rate hinders the competitiveness of the UK hospitality and attractions industry,” while 85 per cent forecasted that a reduction to five per cent would create new jobs and increase staff numbers.

Ufi Ibrahim, BHA’s chief executive, said: “These findings emphasise our belief that a reduction in VAT will boost customer demand. This will lead to the creation of more and more jobs – our research indicates that 78,000 jobs will be created following a reduction of VAT to five per cent. We will continue to press home these arguments to government.”

 

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